PRIVACY POLICY

Policy Overview

This Privacy Policy describes how our website collects, uses, stores, protects, and manages the personal information of all users and customers who browse, register, purchase products, and use our platform services. This policy applies to all visitors, registered users, and global customers who purchase outdoor backpacks and bags, men’s and women’s outdoor apparel, and professional outdoor camping equipment through our official website. We are committed to protecting user privacy and personal data security, and we strictly abide by global privacy protection principles to ensure all user information is processed legally, safely, and transparently.

Information We Collect

We only collect necessary user information required for normal order processing, service delivery, and customer support. The information we collect may include personal data actively submitted by users during account registration and order placement, such as name, email address, shipping address, contact information, and payment-related verification information. In addition, we may automatically collect basic browsing data generated during your visit to our website, including device type, browser information, website access pages, access time, and basic traffic data to optimize website operation and user experience.
We will never collect sensitive private information without user authorization, including but not limited to identity sensitive data, private location information, and irrelevant personal privacy content. All collected information is limited to the scope required for platform operation and service fulfillment.

How We Use Your Information

All user information we collect is only used to provide, maintain, and optimize our official shopping services. Firstly, we use your personal information to complete order confirmation, product shipment, logistics arrangement, and after-sales service processing, ensuring that your purchased outdoor bags, apparel, and camping equipment can be delivered accurately and smoothly. Secondly, your contact information will be used to reply to your consultation feedback, solve order and after-sales problems, and provide timely customer service support.
In addition, we may use your browsing data to optimize website page display, adjust product classification, improve product recommendation accuracy, and upgrade overall user shopping experience. We will not use your personal information for unauthorized commercial promotion, illegal sharing, or unknown third-party marketing purposes without your explicit consent.

Information Storage and Protection

We adopt standardized data security protection technologies and management mechanisms to protect your personal information from unauthorized access, disclosure, tampering, loss, and illegal leakage. All user data is stored through secure server systems with encrypted processing and access permission management to ensure data security at all stages of collection, storage, and use.
We only retain your personal information for the period necessary to complete transaction processing, after-sales guarantee, and service record retention. Once the data is no longer needed for business and service purposes, we will perform standardized and secure data cleanup processing to protect your privacy rights.

Information Sharing and Disclosure

We will never sell, trade, or rent your personal private information to any unrelated third parties. We only share necessary user information with authorized service providers who are closely related to order fulfillment, including logistics and delivery service providers and payment channel institutions, and the shared information is only limited to the scope required to complete order delivery and fund settlement.
All cooperative third-party institutions have passed strict security screening and have corresponding privacy protection capabilities. They are strictly prohibited from using your information for other unauthorized purposes. We will not disclose your personal information to any third party outside the scope of service requirements unless required by official legal procedures.

Cookie and Tracking Technology

Our website uses standard Cookie and similar tracking technologies to record user browsing preferences, optimize website access stability, and improve shopping fluency. Cookies help us remember user browsing habits, favorite product categories, and website access settings, bringing a more convenient and personalized browsing experience for repeated visits.
You can adjust the Cookie permission settings through your local browser according to your personal preferences. Disabling Cookies will not affect your basic browsing and normal order placement functions on our website, but may reduce the optimization experience of personalized page display.

User Rights

You have the right to view, verify, modify, and update your personal information on our website at any time. You also have the right to apply for information deletion when your personal data is no longer needed. If you have any demands for personal data inquiry, correction, or privacy-related consultation, please contact our official customer service team through the Contact Us page of our website, and we will respond and process your application in a timely manner.

Policy Updates

We reserve the right to update and adjust this Privacy Policy according to service upgrades, platform optimization, and industry standard updates. The latest policy content will be published on our official website and take effect immediately after release. Continued browsing, registration, and shopping on our website after the policy update will be deemed as your recognition and acceptance of the latest Privacy Policy terms.